An independent UK restaurant and bar run on Alacer

For independent hotels, restaurants & venues

Your venue is one business. Why run it on ten systems?

Alacer runs your rooms, tables, bar, spa, events, vouchers and payments as one, so you know every guest, every booking and every number. Priced per module, one monthly fee, no commission, no hidden costs.

Book a call ↓ Find your venue type ↓
  • Hotels & groups
  • Restaurants & pubs
  • Resorts
  • Spas

“We’ve cut out mistakes which can harm reputations and profitability.”Mark Ayre, Manor House Lindley

2003building hospitality software since
0%commission on your bookings
7am–11pmUK support, 365 days a year

Hotel and hospitality management software for independent UK venues

Up to a dozen (or more) systems and suppliers, and you’re piggy in the middle. Sound familiar? Sales, bookings and guests get split between them, charges slip through the gaps, and your days go on taking care of systems and admin, not guests.

Alacer started inside hotels in 2003, built as one system because nothing else could run the whole operation. Today you switch on the modules you need, across one venue or a whole group, with one team to call.

Rooms & front desk

  • Hotel PMSReservations, check-in, housekeeping and billing, with every charge on one guest bill.
  • Web booking engineCommission-free direct bookings from your own website, against live availability.
  • Channel managerLive availability and rates sent to the OTAs, so you avoid overbookings.
  • Rate managementAutomatic yield management that drops rates to fill quiet nights and lifts them when demand peaks.
  • Ali, our AI receptionistNever miss a booking again: Ali answers 24/7 and books rooms and tables live.

Food & drink

  • Restaurant bookingsFill every table and know your diners before they sit down.
  • Restaurant pre-orderingOnline pre-orders, dietaries included, straight to the kitchen. Hours saved.
  • EPOSTills and tablets to manage every service and payment, and charge to any room, event, account or spa day, so no sale is ever lost.
  • Kitchen display systemPaperless kitchen: every order, every course, every dietary, on screen and in sequence.
  • Stock managementStop margin leaking out the back door, with accurate stock across every department and site.
  • QR order & pay at tableCommission-free, on-brand order and pay at every table and terrace: easy for guests, no walk-outs, higher spend.
  • Takeaway & food to goFill quiet kitchen hours with commission-free food-to-go orders from your own website.

Leisure, events & operations

  • Functions & eventsSell and manage the whole occasion, from bedrooms and function spaces to pre-ordered menus and table plans: one system, one bill.
  • Spa & leisureKeep every therapist busy and every treatment room earning, whether guests stay the night or just the afternoon.
  • Gift vouchersCash in the bank before the guest arrives. Sell online, redeem anywhere in the venue.
  • Online & onsite paymentsOne payment provider across the whole business, saving time and money and keeping you secure.
  • Loyalty & membershipsReward loyal spend with automatic e-vouchers, and run member subscriptions, levies and discounts without the admin.
  • Guest marketingThe right messages to the right guests, every time, made possible by truly knowing your guests across the whole business.
  • Company-wide reportingNo more stitching spreadsheets together: every department and site in one set of live numbers.

No commission. No separate support contracts. No hidden costs.

How many systems are you running?

Tick everything you run on a separate system or supplier today.

Tick your systems above to see how many Alacer brings together.

Book a call to see how ↓

From look to book and stay to pay, one system all the way

What changes when it’s all one system

When the whole venue works as one, three things change. You know every guest, the operation runs smoothly, and every number is in one place. Your team spends less time fixing systems and more time with guests, and you finish the month knowing the figures are right.

One guest record

Every stay, meal, drink, treatment and preference recorded against each guest.

  • Staff see preferences before the guest asks
  • Offers based on what each guest actually books
  • Guests recognised in every department and at every site

One operation

One joined-up stay, one bill, nothing lost between the cracks.

  • Every sale lands on the right bill, so nothing is lost
  • Charge it to the room and package allowances apply automatically, so every bill is right first time
  • Every call answered, every booking taken

One set of numbers

Every department, every site, one version of the truth.

  • See how bookings are pacing while there’s still time to act
  • Daily reports in the right inboxes, automatically
  • A month-end journal straight into your accounts

One operation in action: Ali, our AI receptionist

Every call answered, even at your busiest

Ali answers the phone, handles the usual questions and takes bookings against live availability for rooms and tables, so nothing goes to voicemail.

£3,500of new bookings at one site in Ali’s first month, which would otherwise likely have been lost.
Meet Ali →

Trusted by independent UK venues

“From splitting bills between multiple bedrooms to insisting that guests must book a table before booking a bedroom, Alacer does things that no other systems can.”

Jason Davidson, The Champany Inn

“Alacer is an expertly thought out system, with a bespoke service & approach from day one. This is backed up by knowledgeable and customer focused staff, allowing the technology to talk for itself.”

Carol-Anne Vereker, The Bell Inn & Hotel

“The staff got up to speed very quickly as the system is very easy to use and offers great functionality.”

Laura Oliphant, The Coll Hotel

Meet the leadership team

Most of our leadership team, and the colleagues in the teams they lead, have worked in hospitality, including hotel management, so when you call, you’re talking to people who understand how a venue runs and know the system inside out.

Rob Day
Rob DayManaging Director
Shaun Aldridge
Shaun AldridgeDevelopment
Jack Dowsing
Jack DowsingTraining
Ergys Meta
Ergys MetaEngineering & Support
Chantel Brown
Chantel BrownSales
David Poole
David PooleMarketing
Tony Berry
Tony BerryPayments
Becky Pindred
Becky PindredFinance

Switching is simpler than you think

Three steps, and one team with you the whole way.

1Book a callTell us what you run today and what’s getting in the way.
2See your venue on AlacerWe map your current systems and show what Alacer replaces, and what you’d stop paying for.
3Move across with usWe set everything up and train your team, with one team to call from day one.
Book a call ↓
  • Still in contract elsewhere? We’ll plan your move around your renewal dates.
  • Worried about your team? We train them and stay on hand after go-live.
  • Not sure one system can do it all? We’ll show you it working in a venue setup like yours.

Ready to run the whole venue as one?

Book a call, tell us which systems you run today, and we’ll show you how Alacer brings them together, and what that means for your team, your guests and your numbers.

Book a call ↓

Not ready to talk yet? Count how many systems you’re running →

Frequently asked questions

Straight answers before you book

What is Alacer?

Alacer is a UK hospitality management platform for independent hotels, restaurants, resorts, spas and venues. It runs property management (PMS), online bookings, EPOS, spa, events, vouchers, payments and reporting in one connected system. We have been building hospitality software since 2003 and are based near Cambridge.

Which hospitality businesses use Alacer?

Independent hotels and hotel groups, inns and pubs with rooms, restaurants and bars, resorts, spa and leisure venues, golf clubs, and wedding and event venues. It suits a single site or a multi-site group.

What does Alacer include?

A hotel PMS, web booking engine, channel manager and rate management; restaurant bookings, pre-ordering, order and pay at table, EPOS and stock; spa, functions and events, loyalty and memberships, gift vouchers, online and onsite payments, company-wide reporting and guest marketing; plus Ali, our AI receptionist, who answers calls and takes bookings.

How is Alacer different from running separate systems?

Every module shares one guest record, one bill and one set of numbers, so nothing is re-keyed or lost between systems. You also have one team to call, with no commission on your bookings, no separate support contracts and no hidden costs.

How is Alacer priced?

Pricing is standardised: one monthly fee for the modules you use, with no commission on your bookings. Because every venue needs a different mix, we first understand your requirements and show you Alacer working for a venue like yours, then send a clear quote, with no hidden costs.

Does Alacer work with our accounts package?

Yes. Alacer is not a finance system; it works alongside packages such as Sage, Xero and iPlicit, producing a ready-to-post monthly journal at the press of a button.

How difficult is it to switch to Alacer?

We plan your move around your current contracts and renewal dates, migrate your data, set everything up and train your team, so you go live with confidence. The same team stays on hand after go-live.

What support do you provide?

UK-based support from 7am to 11pm, 365 days a year, from people who understand hospitality. There are no outsourced call centres.

Can we start small and add modules later?

Yes. Start with the modules your venue needs today and switch on more as you grow, from one venue to a whole group. Everything you add works with what you already have.

Book a call

See your whole venue working as one.

Leave your details and we’ll show you how Alacer can manage rooms, tables and everything else, in a venue like yours.

A member of the Alacer team working with a hotel manager