Skip to the content

Customer Case Study

The King Charles Hotel & The Inn on the Lake


Gillingham, Kent


Large Privately Owned Hotel


  • Seeking a lower-cost, yet feature-rich PMS


  • More efficient operations
  • Improved Rates Management
  • Effortless OTA integration

Alacer rates highly for The King Charles Hotel & The Inn on the Lake

The King Charles Hotel and The Inn on the Lake are large, privately owned and family run 3 star   hotels in Kent.  Both hotels offer a friendly service and a comfortable stay, while also serving as prominent wedding and conference venues. The King Charles Hotel offers 97 bedrooms situated in the heart of Medway and Maritime Kent. The Inn on the Lake lies in a haven of twelve acres of picturesque woodland and offers a further 80 rooms, many with stunning lakeside settings.


One Solution For Both Sites
Alacer’s unique ‘one system’ solution helps both properties to ensure they deliver a personal service by streamlining their busy operations, tracking guest requirements and driving both occupancy and yield, resulting in a noticeable increase in bottom line business performance after just 3 months.


Longstanding Customer
Owner Stephen Degiorgio and Manager Laura Degiorgio first met the Alacer team at Hotelympia in March 2016, where they were able to see system demonstrations from all the leading Property Management Systems (PMS) suppliers. After careful consideration the team chose Alacer and both hotels were implemented just three months later!

We saw a noticeable increase in bottom-line results within the first 3 months.


Alacer Ticked All The Boxes
Moving to Alacer was not just a simple change of property management systems, it was a complete overhaul of our daily processes. Updating their third party websites was previously comparatively time-consuming and disorganised. As an independent, family run company with 177 bedrooms, they needed to find a PMS that could meet their operational needs without the extortionate costs that others systems on the market charge. Alacer's Hotel Manager simply ticked all the boxes.

Hotel Manager has helped us in more ways that we had initially expected. It does much of the work for us and staff are no longer backed up with paperwork.

Time to Invest in Training and Developing the Team
Laura says Hotel Manager has helped them in more ways than they had initially anticipated. The reservations process is quicker and much easier to track. Mistakes and changes can be tracked, enabling them to be more proactive before the guest becomes aware. The pure simplicity and ease of using Alacer and the reduced paperwork, means more focus has been placed on providing a high standard of customer service, and allowing them time to invest in training and developing their team.


Fast Return on Investment 
After 3 months of using Hotel Manager, their revenue increased.  They are able to keep their staffing level lower as Hotel Manager does so much of the work for them and the staff are no longer backed up with paperwork. Channels Manager has meant that they have been able to reach a wider market using third party websites, all with the rates and availability now managed for them. Rates Manager updates their rates every hour as availability changes, and this is something they just couldn’t manage through their previous system.


Confidence in Alacer
After years of using arguably the most widely known PMS on the market in other operations, Laura was surprised to find a system that could compete with them on every level but at a fraction of the cost. In Laura's own words "Hotel Manager is very user-friendly, the set up was easy and seamless. The training we received was second to none and the support we continue to receive is commendable.”